Review of NewsWatch TV’s Impact on Avanca’s Crowdfunding Campaign

NewsWatch TV

NewsWatch TV is an award winning television show that airs weekly 30-minute episodes in more than 200 markets in the U.S. It airs on AMC and ION Network, covering a wide variety of subjects like health, fashion, new products, travel, consumer issues, and much more.

Since it’s introduction in 1989, it has run more than 1,000 episodes. The many episodes have featured hundreds of celebrities such as Carrie Underwood, Dale Earnhardt Jr., Ted Danson, Phil Mickelson, and many more. GoodYear, Bounty, Legos, Suave, Discovery Channel, Toyata, Ford, LF, NASCAR are some of the hundreds of well-known brands that have appeared in the show in the past year alone.

NewsWatch TV and Avanca

Avanca- a company that creates innovative products- created a crowdfunding campaign for their “Ockel Sirius B pocket PC” with the goal of reaching $10,000 in 30 days. Looking to boost their campaign in order to reach their goal, they hired NewsWatch TV to produce a one minute segment to advertise their Indiegogo funding project.

The campaign raised $456,551 within the 30 days: an incredible 2,939% of their goal. According to Avanca Marketing Director, Nathalie van Wijkvliet, “We [worked with] NewsWatch and it was one of the main reasons why the crowdfunding project was successful. Its great working with NewsWatch, we love it…We highly recommend working with the NewsWatch team”.

The NewsWatch TV reviews and Avanca segment reached over 96 million households throughout the United States. The online portion of the NewsWatch TV received over 1 million online impressions.

Avanca has since chosen to work with NewsWatch TV on other crowdfunding projects.