Jose Aurimero Neto Leads the JHSF to Greater Heights

Founded in 1972, The JHSF has niched itself to the Brazilian High-end real estate market. Its operations include the commercial and residential markets’ acquisition, up market hotels, and international executive airports as well as management, development, and administration of upscale shopping centers. Over the years, JHSF has honed the skill of identifying novel business opportunities in the definite areas of operation. Core to the operation of the company is inventive and innovative, qualitative and quantitative, and sustainable ability to present viable and whole solutions in any project.

From the onset, JHSF cemented its presence in some of Brazil’s capital regions such as Sao Paulo, Manaus and Salvador. Later on, they would branch out internationally to cities like Miami and New York in the United States of America as well as Este in Uruguay. The company has four major business components: Shopping Centers and Malls, Incorporations, Fasano Hotels and restaurants, and Executive Airports. In the close to five decades of operation, JHSF was listed amongst the uppermost Corporate Governance section in Bovespa in the 2007, April issue.

On the top position of the company is one Jose Aurimero Neto. Neto is a graduate of the Fundacao Armando Alvires Penteado (FAAP) University in Sao Paulo. In 1993, he started working for the company, and has risen through the ranks to be the current CEO of JHSF. In 2009, Neto oversaw the company’s chief venture into the retail business after they signed an exclusive partnership agreement with Jimmy Choo, Hermes and Pucci. This led to the luxury brands inaugural opening of their retail outlets in JHSF. Later in 2012, the company also signed another partnership with Valentino thus launching the maiden Valentino and RED Valentino stores around Brazil.

Recently, in 2015, Jose Aurimero Neto moved together with his family to New York. The move was so that he could keep a closer look at the then JHSF mega project, a construction of a high-rise apartment complex five-star building. The project was termed as a huge success for JHSF as they not only had a strategic location –on Fifth Avenue and facing the Central park—but they also put the apartments as rentals instead of selling them, which is a prodigious investment strategy.

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