In an era of increasing competition between online stores, there is very little that separates different websites from each other in terms of products offered, price and delivery methods. That is why retailers on the web are attracted to the idea of tailoring the shopping experience on their sites to each customer’s needs, which helps them stand out from the crowd of traditional online shops. This idea is known as personalized merchandising.
Simply put, personalized merchandising is about showing the right products at the right price and the right time to every customer, which reduces the time taken by them to find what they are looking for. In turn, this decrease in effort required to locate the most suitable product on the website leads to an increase in conversion rate, or the percentage of visitors to the store who end up purchasing something.
Sentient Artificial Intelligence (AI) has a vital role to play in tailoring the individual consumer’s shopping experience to his needs and wants. Everything from the home page to the suggested product listings can be personalized thanks to AI software, which collects data about each user’s likes and dislikes through their past as well as current browsing sessions, fine-tuning its output at each step whenever the user clicks a link or closes a panel of suggestions. Merchandising thus allows the online vendors to present product ranges and bring offers to the fore that will interest each visitor, making it easier for them to find what they want and increasing their chances of buying. This subtle method of marketing to consumers has had positive effects on sales as, according to a survey, nearly half of all customers tend to buy more if their shopping experience is more personalized.
Sentient AI has also attempted to compete with the one aspect of shopping that physical stores have an advantage in over online platforms: the ability to see, touch and try out items. Sentient Aware allows customers to not only look at images of different products, but the AI system recommends other items as well that would complement its look, according to the shoppers’ tastes, which will help them visualize the complete picture and boost sales of the online shop.
Personalized merchandising is a rising force in the e-commerce sector, and this AI is playing its role in popularizing this method of increasing conversion rates. The Sentient AI became one of the best tools to use for this purpose and because of that it is highly recommended.