Look out UK, here comes Honey!! Austria’s favorite lingerie brand, Honey Birdette, made a recent announcement that had its flock of diehard fans in the United Kingdom jumping for joy. Honey Birdette will be increasing its physical locations to 40 stores by the close of 2018. This news comes on the heels of Honey Birdette opening three locations in the United Kingdom last year. Those three locations have become so popular that they not only draw in visitors from outside the cities they are anchored in, but tourist destinations for those who visit London’s Covent Garden, Leeds’ Victoria Gate and Westfield White – the first three locations.
The first round of openings will include 10 new stores in the United Kingdom. Known locations include Stratford, Leeds, Newcastle, Liverpool and an additional location in Westfield. Honey Birdette currently has 55 locations in Australia. It has been thought that Honey Birdette is also scouting locations in other areas of Europe that would be successful with the company’s high end clientele.
Honey Birdette is one of those brands that is absolutely cherished by Australia. It was founded by Eloise Monaghan in 2006 after she shared cocktails and a conversation with a close friend about the lack of upscale lingerie boutiques in Australia. While the two loved upscale lingerie, the closest high end boutiques were all in Europe and Australia offered nothing that catered to high end tastes.
Each Honey Birdette location has a personality entirely its own. However, all feature the same glossy black doors the company is known for, luxurious décor and an incredibly wide collection of lingerie, accessories and toys for the bedroom. Guests of Honey Birdette are invited to have champagne as they work personally with one of the store’s expert “Honeys,” who create a fun and exciting shopping experience. The store features a variety of lines to suit every taste. Guests can shop anything from soft and subtle silk negligees and slips, to extremely sexy lace ensembles. Honey Birdette even features a complete line of S&M apparel and accessories for those who want to be a bit daring in the bedroom.