Very few people would imagine the existence of beer and Canada within the same sentence. Well, it will be a shocker to many that Canadians do love their beer. Reports by the World Health Organization showed an estimated 51% of alcohol drinking Canadians take beer. With a majority taking pride in craft beer as their choice of booze.
The popularity of the craft beer has resulted in the upsurge of Indie brewers. However, international conglomerates still dominate the Canadian beer market. The most significant share of the market goes to Labatt Brewing Company owned by Anheuser-Busch-InBev. The Molson Coors Brewing and Sleeman pride themselves in holding a majority also. But Canadians are improving their craft beer game and are now seeking homegrown craft beer made by brewers across the country. Read more at Westender about Eli Gershkovitch.
With the beer trends shifting, one man who saw a potential opportunity was Eli Gershkovitch. The rise of craft beer sales and its consumption is as a result of passion from the lawyer and pilot to make something great for Canadians to enjoy. His Steamworks Brewery has been catering for craft beer demand since 1995 from Vancouver.
Since opening as a microbrewery, Eli Gershkovitch has overseen the growth of Steamworks Company to boasting a 40,000-hectolitre capacity from 2,000 hectoliters. The brewery now offers multiple varieties of their signature beers being Pale Ale and Pilsner just to name a few. While some are brewed all-year rounds, some are only seasonal. Read more on affiliatedork.com.
Under Eli Gershkovitch’s management, the company has also witnessed increased sales revenue and penetration into new markets like the U.S, Italy, and Germany. Eli Gershkovitch’s book, “Smart as a lawyer“ has also been a factor in his success as he was able to patent his brewery invention. Eli Gershkovitch attributes his motivation and achievements to his reading habits and curiosity.
It is evident that Eli Gershkovitch aims to revolutionize the Canadian beer which has born a success. In conclusion, his accomplishments are indeed indisputable, and so is the bright future of Steamworks Brewery Company.