Don Ressler has become a very big player in the online business world. He has been able to build a respected reputation because of his uncanny ability to know what the public wants. One of the most important keys to having a successful online startup is offering a product or service that there is a great demand for. Don Ressler carefully studies every market that he is considering getting involved with. He then makes an educated decision about the specific products or services that his online business will sell. This formula has allowed him to be successful where so many other people have failed in the past.
The beauty and skincare industries are where Don Ressler has truly thrived. He has stated in interviews that his success and ability to start profitable online businesses in these industries comes from his understanding of the market. He does an exhaustive amount of research before he will agree to commit any money to a specific project.
Dermstore was the online business that truly put Don Ressler on the map as one of the most exciting and innovative entrepreneurs in the world today. Dermstore gained a large amount of loyal customers by offering products made by many of the leading skincare and cosmetics companies for prices far below those of their competitors. The site lost money during its first few months of operations because of the low prices they were selling their products for. However, sales eventually picked up and the profits started to roll in. Ressler was confident that word of the low prices offered by Dermstore would begin to spread. He was right about that.
Ressler decided to try his hand at creating a clothing website. He knew that the online clothing market was booming and he wanted to get a piece of the action. He called his new venture JustFab. It only took a single year for the site to get four million people to subscribe to it. The response to the site exceeded anything Don Ressler and his investors could have expected. Ressler has continued to expand the inventory of clothing offered by JustFab. This has allowed the site to appeal to a very large amount of consumers. Source: http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f