Doe Deere and Lime Crime

Doe Deere and her brightly painted face covers instagram. Inspired by the likes of Dita Von Teese, Deere is a business woman and an artist. Recently, she was named one of the Top Inspiring Female Entrepreneurs by Self-Made Magazine. Her brand, Lime Crime, is explosive and has a cult-like following in the world of make-up. Some call her the leader of a pack of fearless unicorns! Unicorns, unique women not afraid to celebrate what makes them special. Stylist Magazine recently profiled the unique business leader and her one of a kind make-up company.


Lime Crime is a digitally-native beauty brand; a cult favorite and leader in the social and digital marketing space. Lime Crime’s mission, headed by Doe Deere, is to revolutionize makeup, this includes how you shop for makeup to how makeup makes you feel. Lime Crime’s make-up, unique packaging, and vegan/cruelty free products are setting trends everywhere. The high quality make-up helps you feel your best in your unique way. Some products (like their fantastic lipstick) have become mainstream must-haves.


Doe Deere began building Lime Crime in 2004 when she registered the name as her eBay shop. Invoking her favorite color (bright green) and rhyming, it was a fun idea. Now, people associate Lime Crime with color revolution, rule breaking, and acting (coloring with make-up) outside the lines. Lime Crime’s customers have fun with makeup and do not take themselves too seriously. The unique name makes Lime Crime memorable and stand out in internet searches in what how now become a massive market.


Located in LA, Lime Crime is available to women (and men) all over the world who are searching for bright colors and easy to use makeup that is high quality and packaged as creatively as the endeavors of the customers. Lime Crime and Doe Deere want customers to express their personality unapologetically through Lime Crime’s many products. The looks are individual, just like the customers. Whether you want a sparkle, a deep hue, or an non-traditional color, Lime Crime has you covered.


While the road to cult status has not been smoother, and like any company, there are negative perceptions on-line, checking the Lime Crime website, or watching instagram posts by the company and customers will show that there is no doubt this unique brand meets the needs of its faithful customers. The perfect shade of Lime Crime will put a lasting smile on your face – and everyone you meet. Learn more: