On December 5, 2015, Omar Yunes scooped the Best Franchisee of the World (BFW) award hosted in Florence, Italy. Mr. Omar is the franchisee of Sushi Itto, Japanese food chain which he set up at age 21, and today, he has 13 franchised units operating in different cities including Mexico City, Veracruz and Puebla. Mr. Omar Yunes said it was great honor to be recognized around the globe and emerging on top of other franchisees that were competing for the award. He said the prize was due to the efforts of his team of 400 employees, and he was only representing them during the competition.
During the 2015 chapter of the BFW competition, a total of 34 franchisees were representing their countries. They were from Mexico, Portugal, Brazil, Italy, Hungary, Argentina and Italy. The judges evaluated the franchisees based on their overall impact on network, and not necessarily the brand. They considered aspects such as their influence on network, role of improving knowledge, motivating their teams and additional improvements they have implemented on the model.
Why Omar Yunes Emerged the Winner
An organizer of the Best Franchisee of the World Mexican chapter, Diego Elizarrarrás, said Omar managed to defeat other representatives because of his role of enhancing the relationship between franchisee and the franchise. Omar has managed to achieve excellent management of his franchises and that was critical in helping him win. According to Sushi Itto’s Chief Executive Officer Benjamin Cancelmo, this achievement was due to joint effort put by the team to ensure their customers are offered top-class services, quality hospitality and a memorable flavor. Elizarrarrás believes the award is an indication that Mexican franchises are now on the global level.
Before Omar Yunes made his way to Florence, Italy, he had already won the BFW Mexican edition held a few days before the main event. His franchise Sushi Itto was recognized as an outstanding brand that has transformed the industry. The award recognizes leadership, innovative ideas, teamwork and progressive improvement of the franchise’s operations. The goal of BFW is to motivate franchisees to add extra effort in operations of their franchises leading to improved service delivery.